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Creve Coeur Public Library
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Environmental Scan

The environmental scan features a SWOT analysis and infographics. 

Marketing Plan

A comprehensive marketing plan for the Creve Coeur Public Library.

Promotional Materials

Promotional materials featuring the new logo.

Teen Quest

Sample marketing, programs and services for teens.

 

This plan was created by San Jose State University Library and Information Science graduate students for a library marketing course. The assignment instructed us to act as marketing consultants preparing a marketing plan for a library administration presentation. For the final marketing report, we offer the following components:

 

  • Environmental Scan

  • SWOT Analysis

  • Action Plan

  • Communication Plan

  • Budget

  • Evaluation

 

The focus of the marketing plan is a rebranding of the Creve Coeur Public Library in Creve Coeur, Illinois. Our intent is to increase the library's presence in the community as an exciting place to discover and explore.

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